Last Updated: March 11, 2026
This Cookie Policy explains how Apex Financial Advisors ("we", "us", or "our") uses cookies and similar technologies on our website.
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies help us understand how you use our website, remember your preferences, and improve your overall experience. They do not typically contain personal information that identifies you, but personal information we store may be linked to information stored in cookies.
Types of Cookies We Use
1. Strictly Necessary Cookies
Purpose: These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility.
Examples:
- Session cookies that keep you logged in
- Security cookies to authenticate users
- Load balancing cookies to distribute traffic
Duration: Session-based or up to 24 hours
Note: You cannot refuse these cookies as they are strictly necessary for website operation.
2. Functional Cookies
Purpose: These cookies enable enhanced functionality and personalization, such as remembering your preferences and choices.
Examples:
- Language preference cookies
- Region selection cookies
- User interface customization
- Form data retention for convenience
Duration: Up to 12 months
3. Performance and Analytics Cookies
Purpose: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
Examples:
- Page visit statistics
- Time spent on pages
- Navigation patterns
- Error tracking
Duration: Up to 24 months
Third-party services: We may use Google Analytics or similar services to collect this data.
4. Marketing and Advertising Cookies
Purpose: These cookies track your online activity to help us deliver more relevant advertising and measure the effectiveness of our marketing campaigns.
Examples:
- Tracking pixels for ad conversion
- Retargeting cookies
- Social media integration cookies
Duration: Up to 24 months
Third-Party Cookies
We may use third-party service providers who set cookies on our website to provide their services. These may include:
- Google Analytics: For website analytics and performance monitoring
- Social Media Platforms: Facebook, LinkedIn, Twitter for social sharing functionality
- Marketing Platforms: For advertising and campaign management
- Customer Support Tools: For live chat and customer service features
These third parties have their own privacy policies governing their use of information. We recommend reviewing their policies directly.
How to Manage Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through our cookie consent banner when you first visit our website, or by managing your browser settings.
Browser Settings
Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
Google Chrome
- Click the three-dot menu icon in the top right corner
- Select "Settings" > "Privacy and security"
- Click "Cookies and other site data"
- Choose your preferred cookie settings
Mozilla Firefox
- Click the menu button and select "Settings"
- Select "Privacy & Security"
- Under "Cookies and Site Data", adjust your preferences
- Click "Manage Data" to view and remove specific cookies
Safari
- Click "Safari" in the menu bar and select "Preferences"
- Click the "Privacy" tab
- Under "Cookies and website data", select your preference
- Click "Manage Website Data" to view and remove specific cookies
Microsoft Edge
- Click the three-dot menu icon and select "Settings"
- Select "Cookies and site permissions"
- Click "Cookies and site data"
- Choose your preferred settings
Note: Blocking or deleting cookies may impact your experience on our website and limit certain functionality.
Do Not Track Signals
Some browsers incorporate a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want your online activity tracked. We respect DNT signals and will not track your browsing activity when a DNT signal is received.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of any material changes by posting the updated policy on this page with a new "Last Updated" date.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:
